From AAN: ‘'Time Is Right' for Birth of Barcelona Alt-Weekly’ | “In May of this year, the first free, English-language alternative newsweekly in Barcelona's history hit the avenida. Since Vol. 1, No. 1, BCN Week has put out 18 more issues. “It's like a baby,” says BCN Week Publisher Jennifer Cross. "You just can’t believe that it is happening and you haven’t dropped it on its head yet.”

BCN Week was founded by the Barcelona-based design team Jardí + Utensil. Marcus Villaça, a k a "Utensil," the paper's founder, first came to Barcelona in 1998 to do a redesign for the Spanish edition of Playboy. “I fell in love with the city,” Villaça recalls. His next thought: "Why don't we come back here and do something like a magazine?”

He and partner Enric Jardí put the idea aside until they did back-to-back redesigns of the Chicago Reader and the Boston Phoenix in 2004 and 2005. Consequently their original idea for a city magazine mutated with their alt-weekly experience and the realization that there was an untapped, "critical mass" audience of 120,000 English speakers in Barcelona. So Villaça called up Cross, a sales and advertising veteran with whom he had worked in New York, and asked her to manage sales for the start-up paper. “All of the [other] English publications fall short on both style and content,” Cross says. “Nothing similar to BCN Week has ever been attempted before in Barcelona or the rest of Spain – that being a free, cultural newsweekly completely in English.””

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“Indeed, there is an excitement among BCN Week's staff that they are working in a historical moment similar to the early days of alt-weeklies in the United States. Except for a few editors, who are paid a "nominal fee," and sales staff, who earn a percentage, the paper is still entirely volunteer-run. “This is a community-based project, much like many of the U.S. based alt-weeklies were in the beginning,” Cross says. “We currently have between 40-50 ex-pats that have joined us to help bring BCN Week to life: contributors, columnists, sales reps, designers, and photographers. Everyone who is working on BCN Week is doing so on a volunteer basis and it is a pretty amazing thing to watch develop and grow. Right now I am personally putting in between 14-16 hours per day. It probably sounds a bit exaggerated or insane but it's true!” The paper's current circulation is 20,000, a number they intend to keep steady for now.

Publishing in Barcelona comes with its own quirks and challenges: “The biggest lesson for me personally, has been learning to be patient – a virtue I don’t posses naturally," Cross says. “It isn’t a stereotype that things happen much slower here." Cross also soon discovered the value of having sales staff who speak the Catalan dialect of Spanish. "Lastly, the biggest lesson has been dealing with so many people coming from so many different backgrounds," Cross says. "The way I sell to someone from Pakistan is different than the way I sell to someone from here.”

Being a foreign-language publication also changes editorial dynamics. “On the topics we cover we tend to be somewhat niche in that we discuss things that affect the foreigners who live here,” Villaça says. “We do address local politics, but we take the point of view that while we're part of the city, we're still guests.” Although BCN Week publishes in English, there are still language barriers. “One of the difficulties that we face with this “is that we have writers from all over the world who have come to call Barcelona home,” Cross says. "English isn’t a first language for many contributors, which can make editing a bit tricky. That is also part of the beauty of it though.””

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