Laporta announces official signing of FC Barcelona - UNICEF deal

From TodayOnline: ‘Barcelona choose UNICEF for historic first shirt deal’ | “Barcelona president Joan Laporta has announced the club has officially signed a shirt deal with international children's welfare body UNICEF.

UNICEF, which stands for United Nations Children's Fund, will be the first name to appear on the Spanish and European champions' shirt.

Laporta said the "historic agreement" with the international body, whose aim is to help children living in poverty in developing countries, will highlight the club's social sympathies.

"It's an historic agreement which shows the world that our club is more than just a club," said Laporta, who was re-elected as the club president last month.

"It's an initiative with soul. It means winning the 'Champions League' on a social level.

"Our organisation is positioning itself to help children. That means that Barca has a future as it is helping the children of the world."

Passing through Paris on his way to New York, where a delegation from the Catalan giants will visit the Unicef headquarters on Thursday, Laporta added: "It's a historic moment as it is a prestigious logo and not just a publicity brand.

"It's an honour to wear the UNICEF logo because it's an agreement without precedent for UNICEF as well".

According to Spanish press reports in July, when the historic shirt deal was first made public, Barcelona's contract with Unicef is set to be for five years.

Founded in 1899 Barcelona have always resisted the temptation to have an actual paying shirt sponsor, something the club has prided itself on throughout the years.

Barcelona president Joan Laporta has announced the club has officially signed a shirt deal with international children's welfare body UNICEF.

UNICEF, which stands for United Nations Children's Fund, will be the first name to appear on the Spanish and European champions' shirt.

Laporta said the "historic agreement" with the international body, whose aim is to help children living in poverty in developing countries, will highlight the club's social sympathies.

"It's an historic agreement which shows the world that our club is more than just a club," said Laporta, who was re-elected as the club president last month.

"It's an initiative with soul. It means winning the 'Champions League' on a social level.

"Our organisation is positioning itself to help children. That means that Barca has a future as it is helping the children of the world."

Passing through Paris on his way to New York, where a delegation from the Catalan giants will visit the Unicef headquarters on Thursday, Laporta added: "It's a historic moment as it is a prestigious logo and not just a publicity brand.

"It's an honour to wear the UNICEF logo because it's an agreement without precedent for UNICEF as well".”

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